Two big players in payments and crypto are teaming up for some blockchain-powered fan engagement. I’m talking about South Korea’s leading company in fintech, Naver Pay, pairing up with Chiliz, the people behind those sports fan tokens.

With over 30 million registered users, Naver Pay wields serious influence in Korea. So partnering with Chiliz and its web3 experience could be a major win as they seek to expand globally. They’re promising exclusive ticketing and other fan-focused perks powered by the fan tokens. I have to admit, that sounds very appealing for sports fans like me.

Naver Pay’s CEO Sang-jin Park is excited about the move, saying it “marks an important milestone on our journey to integrate cutting-edge web3 technologies.” Can’t blame his enthusiasm — partnerships like this significantly step towards mainstream adoption.

The aim here seems to be leveraging the blockchain to smooth things for users — from payments to engagement and rewards. If they pull it off, it could completely change the game.

As for Chiliz, CEO Alex Dreyfus says Korea is key thanks to the maturity of its sports and crypto environments. Makes sense considering Chiliz already has ties to some top sports brands globally, from soccer clubs like Barça and PSG to whole leagues.

And with ventures like their recent Japan push for fan tokens, it’s clear they want to continue expanding their web3 sports ecosystem. So I’d say this Naver Pay collaboration aligns perfectly with that.

Author - Cole Smith

Editor-in-chief and creator Cole Smith of, has extensive experience with casino payment systems, The site was created to provide an honest and trustworthy resource for online gambling players.

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