Paysafe has deeply transformed the landscape of casino payments in Peru. Global leading brand Paysafe gave birth to PagoEfectivo, the new digital wallet, and thus further corroborated their profound engagement with the Latin American money market.
Paysafe, through the local subsidiary, just released for the first time a digital wallet in the area; hence, it was not entirely an unfulfilled customer need they targeted. A small team was sent who, after talking to a lot of people and doing the numbers, had the results. Quite simply, the team found out that a digital wallet by PagoEfectivo had not yet happened, so it turns out that 81% of those who traveled from one end of the country to the other gave it a thumbs up when they said that a PagoEfectivo wallet sounded like such a great idea.
With the 6% annual revenue increase communicated by the company, $1.71 billion, alongside their divestment strategy of the direct marketing payment business, we see they are actively participating in the growth of new promising business sectors like digital wallets.
Cole Smith is the founder and Editor-in-Chief of CasinoCurrencies.com. With over a decade of hands-on experience analyzing iGaming payment pipelines and processing speeds, Cole launched the site to give Canadian players an honest, data-backed guide to safe online gambling. If a casino's cashier isn't seamless, Cole will be the first to tell you.